This is our story

How it all started

It all started by analyzing the pros and cons of the e-commerce era.

On one hand, consumption is fast, quality is neglected, and sustainability is often left behind.

On the other hand, for any company, big or small, going digital means having a window to the world, with the possibility of targeting a specific market niche or offering mass products, with no physical boundaries and a 360°cross-cultural mindset.

How is going

Nowadays, Made in Italy is dominated by big brands that, behind the scenes, use highly skilled and specialized artisans, small manufactures and fragmented family owned companies, who are all still distant from the contemporary digital landscape.

The great opportunity is to build brands that attract new generations by fusing a data-driven digital first approach with the best of Italian know-how.

The future is now

Our data-driven digital approach helps us to create, build and scale brands for a large target audience, including the younger generations, allowing them to resonate with our values and deliver excellent, durable and transparent products.
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By using machine learning algorithms we:‍

Spot key opportunities and hidden niche markets to understand the demand and the competition.
Analyze and scale the effectiveness of our digital marketing campaigns.
Optimize the advertising budget, increasing KPIs and customer satisfaction.

Our values

Innovation

Revolutionize Made in Italy by investing on DTC quality centric brands, created, built and scaled thanks to a data-driven and machine learning approach.

Essential
Beauty

Shaping a collective aesthetic across an expanding range of products, resulting in everyday objects driven by purpose and beauty.

Top-notch Quality

We create products with exceptional quality and care relying on the expertise of Italian craftmanship.

Curated
Taste

Working with prime natural materials and selecting top Italian partners to offer functional, sleek and elegant products that reflect a refined cosmopolitan taste.