3 Step formula to innovation
Lead by the passion to enrich people’s lives, we create a diverse range of sustainable products from home to jewelry and more, that value on essential beauty, curated taste, top-notch quality, transparency, passion and innovation.
Create
We carry out extensive market research to identify missing opportunities and niche consumer trends. We strategize solid brand images rooted in meaningful values that differentiate our brands from competitors, with products inspired by the excellence and quality of Made in Italy.
Build
Together with medium and small Italian manufacturers we merge the classics with the contemporary to design and develop products that emphasize the best of Made in Italy expertise. We establish a reliable network of specialized partners and create a strong foundation for future growth.
Scale
Our data-driven approach allows our scientists to analyze and scale the effectiveness of our digital marketing campaigns, increasing KPIs and customer satisfaction. Our machine learning algorithms are able to optimize the advertising budget needed to spot our target audience.